A successful brand strategy can literally transform the way you and your team think about your company.Elite Linkin Softs takes a business-first approach to brand strategy, ensuring that it serves your operations, staff, and sales and marketing requirements.
We start by knowing everything there is to know about your business. Through in-depth management interviews, we garner insights about your company’s past, present and future. We conduct a thorough competitive analysis to establish where your company exists in the marketplace. We conduct both audience and market research to identify and understand what your customers are thinking. From this data we establish your positioning and write your brand story to highlight your differentiation across all communications channels.
Your logo isn’t something that you just have to do once you open a business. It’s far, far more than that. It is the foundation of your brand and instantly defines who you are. Shapes, colors, orientation, every bit of it matters. Cleveland logo design company EliteLinkinSofts understands that a logo must stick in viewers’ minds and separate you from all of your peers.
Our brand strategists and designers ensure that your logo is relevant, meaningful, memorable and says “This is who we are.”
Some agencies consider corporate identity as business cards and letterhead. We consider it as a set visual guidelines that define your brand. As your company grows, a tight corporate identity will ensure that your brand grows with it. When properly executed, your corporate identity will answer any and all questions regarding your company’s visuals. EliteLinkinSofts delivers the entire suite of corporate identity elements including signage, business cards, letterhead, envelopes, invoices and all other critical business documents.
EliteLinkinSofts follows a handful of simple guidelines when it creates client package design. It must be dynamic and exciting, highly informative and, of course, provide protection for the contents of the package. When received by a customer or prospect, or when sitting on a shelf, your package must make an instant, positive impression to make sure it is opened or pulled off the shelf. Just as you focus on other elements of your brand, your packaging must capture the essence of your company. Design, copy and package form/engineering all must communicate a clear message regarding your company and your product. Of course your package must stand out as customers come into contact with it. If these guidelines are followed, you will move your customers towards making the decision to interact with your package or product.